Colter Reed

Do More by Doing Less

©iStockPhoto/BrianAJackson

Steve Jobs once said that Apple is as proud of the things they don’t do as the things they do. Some routinely argue that Apple isn’t doing enough, but it’s hard to argue they aren’t doing a lot of things right.

Productivity, both at the corporate and personal levels, is about doing the things you have to do effectively so you can spend more time doing things you want to do and love. The trap is that there’s a real sense of accomplishment that comes from crossing off a task, so we start chasing more tasks to cross off. (Do ALL the things!) Ever write down a task just so you could cross it off? You’re not the only one.

It seems paradoxical at the surface, but you really can get more done by doing less. Here are five ways how.


The common thread here is that by reducing the time you spend doing things that don’t matter, you have more time for what matters most. When you find more time in your schedule, be sure to spend it on the right things.

Instead of blindly trying to cross off as many tasks as you can, make sure you’re crossing off the right ones.

Question: What are going to not do today? Share your thoughts in the comments, on Twitter, LinkedIn, or Facebook.

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