Colter Reed

The Ivy Lee Method: Simply Productive

Image courtesy of © Adobe Stock/Farknot Architect

In the world of productivity, whispered voices tell of a meeting a hundred years ago between PR consultant Ivy Lee and Charles Schwab, CEO of Bethlehem Steel at the time. Lee offered to increase the productivity of Bethlehem Steel’s executives by 20%. His fee? Whatever Schwab felt his services were worth after 30 days. (How’s that for confidence in the product you’re selling?)

After meeting with Lee, productivity jumped, and Schwab delivered a check for $25,000. I don’t know what year this was, but to put the fee in context, a day’s wages for a steelworker was $2. (Back-of-the-envelope calculations put it somewhere between $500,000 and $2 million today.)

I had heard a slightly simplified version of the legend years ago, and tried to research the details a few months ago. I didn’t find anything, but I think I was looking for a story involving JP Morgan. I heard about the Ivy Lee method a couple weeks ago, and for the last two weeks, I’ve been using it for my daily planning at work.

I like it.

The Ivy Lee Method is simple and straightforward:

  1. Before you leave work, write down the six most important things you need to do tomorrow. Start with any fires you have in Quadrant 1, then schedule some time in Quadrant 2.
  2. Go home. Leave work at the office. Spend time with your family. Read books. Write. Have fun.
  3. The next morning, start with the first thing on your list. Work at it until it’s completed.
  4. Work down your list. Interruptions will happen. Get back to your list as quickly as you can.
  5. Repeat. Anything on still on your list will probably go to the top of tomorrow’s list, unless it’s no longer relevant. Flesh out the list and go home.

So simple it’s obvious, right? But it works, and there are a lot of great principles embodied in it.

This is a great daily review process. Here are some of the things I like about it:

There is one modification I would make to the Ivy Lee method: before starting to physically work your way through the list, take two minutes to scan your list and schedule any meetings that need to happen. Don’t worry if the order of the meetings doesn’t reflect the importance of the tasks—that’s simply the reality of coordinating schedules. By scheduling meetings early, you’re more likely to get on people’s calendar and they’ll appreciate the earlier heads-up.

You can also schedule meetings with yourself to reserve time on your calendar to work on your important tasks. Don’t schedule your entire day, but block off some keys times to focus. Leave yourself plenty of whitespace, too.

Block off the last 20 minutes of your workday tomorrow. Plan the following day, and see how it goes. After 30 days, how big of a check would you write for Ivy Lee?

Question: How do you plan for the day? Share your thoughts in the comments, on Twitter, LinkedIn, or Facebook.

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